The 2011 Super Bowl rocked. Well, at least the game rocked. Between fans being turned away from unsafe seats, a not-so-hip halftime show and a cringe-worthy national anthem faux pas, the ancillary entertainment quotient this year sorta fell flat for me. Even the commercials – while not the worst I’ve seen – didn’t give me the charge they have in the past.
But one commercial made me sit up in my seat and grabbed my attention.
“We’re from the Googlement, and we’re here to help you.”
Surely, there are a lot of jokes you can make about this new partnership. But there’s nothing funny about it if you’re a small business trying to win business and differentiate yourself from your competitors on the Web. I talk to business owners everyday that struggle to make sense of how to get results from their Web sites. Mostly, they’re just flat-out confused.
If you think China’s floating of the yuan/renminbi is gonna turn US manufacturing or the trade deficit around anytime soon, you’re smoking something. Consider this:
China most certainly isn’t stupid. It’s built its economy – with a LOT of help – around manufacturing for export. These guys aren’t in any hurry to pull the plug on this party and, as it’s been written already, the announcement was more likely political (in advance of the upcoming G-20) than altruistic.