Archive for the Web Site Strategies Category
Why Manufacturing Surveys Are Critical For Your Web Site And Marketing Content

What is your Web site for, anyway?

You’re a manufacturer. Your Web site is supposed to tell customers and prospects what you do, why you’re different, and how you can make your customers rock stars. That’s its primary objective – give ’em good reasons why you deserve their attention.

The content of your site should speak to their needs, challenges and pain. To do that, you have to understand the mindset and trends of engineers, manufacturing executives and sourcing cats. If you listen to your prospects, they’ll tell you exactly what you should be saying to them.

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4 Things US Manufacturing Should Learn From This Super Bowl Commercial

The 2011 Super Bowl rocked. Well, at least the game rocked. Between fans being turned away from unsafe seats, a not-so-hip halftime show and a cringe-worthy national anthem faux pas, the ancillary entertainment quotient this year sorta fell flat for me. Even the commercials – while not the worst I’ve seen – didn’t give me the charge they have in the past.

But one commercial made me sit up in my seat and grabbed my attention.

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9 Rules For Manufacturers Beginning A Social Media Journey

Social Media are confusing and deceptive to manufacturers. I know it. Other communications and marketing cats know it. And in those quiet moments when you allow yourself the luxury, so do you. You’re no more good at keeping up with the evolving and emerging communications and Social Media channels today than I am at programming a Fanuc on a 5-axis Mori or setting up a tombstone.

But it’s OK. It doesn’t have to be hard. It ain’t easy, but with a little bit of that savvy you bring to the shopfloor you can capitalize and improve the likelihood that you’ll get more attention – and business – from manufacturers looking for the services your business can give ’em. You can – and should – do something.

As you begin your new marketing journey – and, like Lean, it is a long-term commitment – here are 9 rules to follow that will keep you focused, and save you some heartache once you’re on your way.

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Why Craft Matters With Procial Media

We access, digest and disseminate information at an extraordinary rate these days. Social media, Google, online marketplaces, forums, the convergence of phones and the Web – our ability to multi-task is being pushed faster than we can keep up.

Many marketers and businesses jump into emerging media with what I call the ‘broccoli mentality.’ You really don’t like how it tastes, but you eat it because you’ve heard it’s good for you.

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Web Marketing Help From Google & The SBA

“We’re from the Googlement, and we’re here to help you.”

Surely, there are a lot of jokes you can make about this new partnership. But there’s nothing funny about it if you’re a small business trying to win business and differentiate yourself from your competitors on the Web. I talk to business owners everyday that struggle to make sense of how to get results from their Web sites. Mostly, they’re just flat-out confused.

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