What is your Web site for, anyway?
You’re a manufacturer. Your Web site is supposed to tell customers and prospects what you do, why you’re different, and how you can make your customers rock stars. That’s its primary objective – give ’em good reasons why you deserve their attention.
The content of your site should speak to their needs, challenges and pain. To do that, you have to understand the mindset and trends of engineers, manufacturing executives and sourcing cats. If you listen to your prospects, they’ll tell you exactly what you should be saying to them.
The 2011 Super Bowl rocked. Well, at least the game rocked. Between fans being turned away from unsafe seats, a not-so-hip halftime show and a cringe-worthy national anthem faux pas, the ancillary entertainment quotient this year sorta fell flat for me. Even the commercials – while not the worst I’ve seen – didn’t give me the charge they have in the past.
But one commercial made me sit up in my seat and grabbed my attention.
“We’re from the Googlement, and we’re here to help you.”
Surely, there are a lot of jokes you can make about this new partnership. But there’s nothing funny about it if you’re a small business trying to win business and differentiate yourself from your competitors on the Web. I talk to business owners everyday that struggle to make sense of how to get results from their Web sites. Mostly, they’re just flat-out confused.