You must sit down and have ‘the talk.’
Far and away, the the most common mistake I see made by well-meaning but frustrated manufacturing businesses is ignoring ‘the talk’ about what their Web site & Social Media strategies should be. They discuss colors, or layout. They jump head-first into building a web presence, or establishing a Social Media voice – but rarely discuss content. It just doesn’t seem to matter much.
‘What will we say? What resonates most with our clients and prospects? What are they looking for? What are they trying to do? And what do they need that we can give them to make those things easier? Or better?’
In a perfect world, you’d think manufacturers would be the last to make this mistake. When you receive an RFQ or or inquiry from a prospect, the first thing you want to do is assess what’s needed – review the print, discuss the processes, dissect the job, find a better way. Do it right.
But with mixing marketing & most manufacturers, reality goes into suspended animation. They tend to make it up as they go along. And it’s probably like that at your company.
Here’s a guide to get your conversation about content marketing started. No matter where you are in your marketing journey, use this Marketing Quadrant for Manufacturers to get yourself on track & help ensure that you’re more successful in your own markets.