What is your Web site for, anyway?
You’re a manufacturer. Your Web site is supposed to tell customers and prospects what you do, why you’re different, and how you can make your customers rock stars. That’s its primary objective – give ’em good reasons why you deserve their attention.
The content of your site should speak to their needs, challenges and pain. To do that, you have to understand the mindset and trends of engineers, manufacturing executives and sourcing cats. If you listen to your prospects, they’ll tell you exactly what you should be saying to them.
“We’re from the Googlement, and we’re here to help you.”
Surely, there are a lot of jokes you can make about this new partnership. But there’s nothing funny about it if you’re a small business trying to win business and differentiate yourself from your competitors on the Web. I talk to business owners everyday that struggle to make sense of how to get results from their Web sites. Mostly, they’re just flat-out confused.
Ennect is a company that provides marketing tools and services for small- and medium-sized manufacturers (SMMs). The bloggist there is named Carol.
Carol has worked with manufacturing businesses for years. It’s obvious – at least to me – because you can’t fake her voice and experience.
Carol has posted a a great piece that is certainly direct, but reflects those experiences and gives SMMs a message they need to hear: