I work with many companies in manufacturing and industrial markets. And most of the skepticism I hear about marketing from these folks has to do with Social Media.
While most understand the rapid Social Media growth rates and sheer numbers, they say they aren’t seeing the adoption by their customers or within their industries. Add to that the lack of marketing expertise in these companies, and it’s easy to see why they’re reluctant to dive in.
But I say, whether you’re with a manufacturing business that’s gonna “wait and see,” a business that’s tried it and didn’t find the value, or trying to find the right strategy, look to your supply chain(s) for success in your business through Social Media.