One of the greatest travesties I’ve seen in companies that serve manufacturing or industrial markets is the system for managing ‘leads.’
The approach I’m talking about immediately renders the prospect or customer as a number. Less than human. It creates the impression that the primary concern of the company is gettin’ the dough and moving on to the ‘next one.’ It minimizes the problems a prospect is trying to solve, while elevating the company’s bargaining position. And we rationalize this as ‘just how business is done …’
How many relationships – business or otherwise – are sustained or even last after a beginning like that?
US Manufacturing is in a few quandaries right now. Between several rocks and hard places. It sometimes feels like we’re at the bottom of a pit, looking up at several Buffalo Bills who’re telling us to ‘put the lotion in the basket.’
But ingenuity has a way of changing the game. Despite misguided economists, debilitating trade deficits, and off-putting tax rates & regulations (all of which aren’t new, just more ominous than we’re used to), manufacturers have always managed to turn the corners for those that only think they’re driving the bus.
An example – albeit in its earliest stages – can be found in the convergence of cloud computing, mobile apps, and gamification within the manufacturing sector.
Here are 5 ways that this emerging technology landscape can help to solve many of the challenges faced by US manufacturing in the coming few years.