You’ve heard and read the stories. They say that US manufacturing productivity has continued to rise over the past 15 years, accounting for the loss of manufacturing jobs. They tout these immense productivity gains – most often attributed to automation – as the direct result of our industrial & intellectual superiority.
These are great stories. And they’d be so much better if they were true.
One of the greatest travesties I’ve seen in companies that serve manufacturing or industrial markets is the system for managing ‘leads.’
The approach I’m talking about immediately renders the prospect or customer as a number. Less than human. It creates the impression that the primary concern of the company is gettin’ the dough and moving on to the ‘next one.’ It minimizes the problems a prospect is trying to solve, while elevating the company’s bargaining position. And we rationalize this as ‘just how business is done …’
How many relationships – business or otherwise – are sustained or even last after a beginning like that?
I just stumbled across CNN/Money’s list of Best 100 Jobs for 2012. The list shows those jobs that are expected to grow and earn more money in the US over the next decade.
I was shocked – but not at all surprised – at the number of manufacturing-related jobs that made the list. Maybe you will be too. But probably not.