Last August, I dropped a post titled “Why Compliance Is Transforming Social Media For Manufacturing & B2B” that pointed out the unique conditions of industrial markets with regard to Social Media use and their real – versus perceived – value to manufacturers.
It’s awfully hard to find examples of these qualities, for many reasons. For one thing, industrial marketing just isn’t sexy (well, to some of us it ain’t) and it doesn’t get the press. But more importantly, most industrial and manufacturing companies like to talk about what they’re DOING with media as opposed to how the media is BEING USED.
But two recent events – one from the financial industry, and one anecdotal – drive home the realities that manufacturers in tightly secured or self-regulated industries must consider before embarking on a Social Media journey to grow their businesses.