The ongoing reshoring trend is picking up steam. While it’s true that the media is trumpeting reshoring with a bit of hype & rah-rah-ism, the intentions of more US manufacturers to investigate repatriation of production is undeniable. Small & medium manufacturers must adjust their messaging – primarily via their Web presence – to enunciate their value to prospects & the market in contexts that resonate with these reshoring companies. And it’s becoming more critical as 2011 races by. – AJ, 07 JUL ’11
Many, MANY, MANY manufacturing companies in the US have discovered unexpected costs and risks from pursuing low-cost production through extended supply chains. And 1/3 of them say they’re investigating their options to return work to the US. In the past year, reshoring (or backshoring, or inshoring) has slowly evolved from a trickle to a trend. There’s still a long way to go, but it’s happening.
This phenomenon is awfully encouraging, and it offers manufacturers opportunities to market and communicate more effectively – and to get more of that work that’s coming back.
But few are capitalizing on the reshoring momentum, and that’s a shame.
Don’t just expect this trend to drop work in your lap. You can use the force. Present your business as a reshoring rock star to speak to manufacturers investigating their options and you can attract more opportunities and build new (and rebuild old) relationships. And help spread the reshoring message in the process.