Archive for October, 2010
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Why Craft Matters With Procial Media

We access, digest and disseminate information at an extraordinary rate these days. Social media, Google, online marketplaces, forums, the convergence of phones and the Web – our ability to multi-task is being pushed faster than we can keep up.

Many marketers and businesses jump into emerging media with what I call the ‘broccoli mentality.’ You really don’t like how it tastes, but you eat it because you’ve heard it’s good for you.

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